"Do you eat, sleep and breathe fashion? 'Coz we do! High street labels to local markets, to lesser-known online brands, we know where to find the trendiest stuff and how to style it right!"
We here at POPxo love to show off our love for all things fashion and style. While we don’t like to play favourites, we hold a soft spot for Indian Wear and are unapologetically desi. Here are some things you can you expect from us when it comes to ethnic fashion.
All The Current Indian Wear Trends
Our team of eagle-eyed fashion writers always have an eye out for any and all upcoming trends in Indian clothing and accessories. We source all our ideas from the best and brightest in the industry. Talking about Bollywood trendsetters, social media influencers, designers, stylists and others, we curate the top trends in Indian Fashion.
Covering a wide range of styles like sarees, lehengas, salwar suits, ethnic jackets and fusion wear, our fashion forecast is fresh, accurate and to the point. From floor-length sleeves making heads turn at the beginning of the year to tassels reigning as the favourite trim of the season, we bring you everything!
All About Ethnic Clothing
When it comes to Indian wear clothing, we are timely in bringing the best of Bollywood fashion for our audience. Researching heavily on what the biggest stars are wearing for promotional events, fashion shows, off-duty looks and while travelling, we have the scoop. Between figuring out how Kangana Ranaut wears a saree while travelling and Shilpa Shetty’s many offbeat saree drapes and styles, we keep busy with Bollywood’s best.
For fashion lovers interested in keeping up with the hot news in the industry, our coverage of designers (established and upcoming) is a special treat. From their retail collaborations to custom-made celeb style, you can catch up on industry news in full detail right here!
Scoring the best view at the top fashion shows and retail openings in the country, we bring you all the glamorous deets first hand. Store launches, new collections hitting the stores and fun events from brands are all in our kitty.
Diversifying our content to offer creative tips, tricks, hacks and DIY options for our audience, we are creating an interactive space for fashion enthusiasts. Recreating designer ensembles in budget options to sourcing fresh ideas for desi girls to take to their masterji, we keep it real at our end.
A Full View At Ethnic Accessorising
In addition to clothing, we like to be equally invested in the art of proper ethnic accessorising. Fashionable bags, jewellery, shoes, and much else are almost the bane of our existence. With so many established, upcoming and indie brands making it easier to purchase their merchandise, we keep a close leash on all the fresh fashion.
Our aim is to expose our readers to the marketplace of Indian accessories out there. New label finds, brand launches, Instagram shops and Facebook stores form the cusp of this mission. We also offer occasion specific accessorising and styling tips to go along with the recommendations.
Whether you like to go OTT with bohemian jewellery of keep it light with just a string of pearls, there is something for everyone on our accessory corner!
Your Guide To The Best Ethnic Shopping
Nothing less than a shopping catalogue, out shopping finds are stylish, diverse and belong to a range of budgets for the audience to pick from. We are constantly on the lookout for the best stores that sell everyday and occasion wear Indian wear, but have something special to offer. Our regular store visits will leave you with a list of stores that you have to check out on your next weekend out shopping with your BFFs. from scouring for the best juttis in the gullies of Mumbai to shopping for your entire bridal trousseau from one spot at Chandni Chowk, this is your roadmap to shop till you drop.
As for the homobides who love online shopping, we bring you the best deals, latest fashion and variety of styles the interweb has to offer. Quite often Indian wear specific websites don’t get a lot of traction due to lack of marketing, that is where we come in with our hard earned finds. From custom websites that can stich you an elaborate ensemble to designer lehengas offered up on rent, we have all the deets.
POPxo Team Share Their Stories
Ever wondered what it would be like to have a devoted group of BFFs who would give you ten different fashion advices about one single saree? That is what our stylish team of POPxo writers have to offer the audience. You can expect to read many stories and watch videos on how we manage our wardrobe. It helps that we are situated in the fashion capital of India and have first hand exposure to young girls who love to mix it up with Indian wear.
Have an old saree lying around? Let us show you how to convert it into dhoti pants. Need ideas on how to style the same white kurta? Our photos series will give you mad OOTD goals. Need company to share embarrassing wardrobe fails with? Let us know!
Indian Wear FAQs
Are you a regular user of the POPxo app yet? Find us in the play store so that we can answer your daily queries on how to slay the Indian wear game. Catch a glimpse of the kind of Q&A we engage in on the app!
1. What are some of the online websites I can shop good ethnic stuff from?
Some of the Indian wear websites you can shop from are UtsavFashion, Zipker, Mirraw, Peachmode and Meena Bazaar.
2. I have to attend the wedding reception of an office colleague. What should I wear?
While you can go all out at family functions, when it comes to a colleague’s wedding, keep it simple with a smart salwar suit and minimal accessorising.
3. How much can I trust Instagram stores to get accessories from?
Instagram shops are perfect for budget buys. While we wouldn’t recommend you splurge a lot of money on expensive merch, you can definitely go for the knick knacks that won’t cost you that much.
4. What are some of the Dos and Don’ts of wearing a saree?
Here are some of the dos and don’ts of wearing a saree:
1. Do Pay close attention to the blouse
2. Don’t tie it too high
3. Do proper pinning
4. Do Wear a proper fitted bra
5. Do check the fit of the petticoat or the underskirt
6. Don’t ignore the pleats… Pre-pleat them if you like!
7. Do experiment with draping styles
8. Don’t wear sky high stilettos
9. Do consider your body frame
5. I am a college going girl. How can I wear more kurtis instead of tops?
Pair your long kurtas and cropped kurtis with skinny jeans, short shorts and leggings. You can even invest in some simple maxi skirts to make a beautiful ensemble that is also super easy to wear!
At POPxo, you are sure to find a safe place to solve all of your Indian wear woes, share ideas, shop fashionable merchandise and fill your weekend with fab DIY ideas to revamp that outdated closet. We understand the need to embrace your roots and always aim to showcase the excellence of ethnic fashion any other. If you are a desi girl who loves to show off her unapologetically desi-pan, POPxo fashion will have you covered!